A company logo is a visual element that embodies your company’s identity. It is the first thing you users see to recognize and develop insightful knowledge about your business.
If you are looking forward to custom logo design services, you are gearing up for making a strong impact on your audience’s mind.
Given below is the standard logo design process that all professionals resort to.
Step 1: Define your brand identity
Today consumers are keener to learn about your brand’s uniqueness. So, when it comes to communicating about the value it holds, defining its core personality is important. To get through this process, you need to find answers to the following questions:
- What led to starting this business?
- What values and beliefs do your brand holds?
- What are the three words that describe you the best?
- What makes you stand out from your competitors?
Step 2: Search for inspiration
Looking for inspiration will help you learn about several important aspects that make up a great logo design. It will allow you to brainstorm inspirational ideas. While looking for inspiration, pay attention to the following pointers:
- Identify your target audience and their favorite brands.
- Check the logo designs of your competitors.
- Decide where you are going to use your logo.
Step 3: Know what makes a great logo
Designing a logo that resonates with your brand takes effort. Here are some characteristics that every good logo design needs to incorporate:
- A logo should connect with your target audience.
- For designing logo always stick to less is more approach.
- Choose a design that can withstand the test of time.
Step 4: Pick your preferred logo design
Now is the time to convert your logo design ideas into visual entities. There are different kinds of logo designs, so you need to select the best fit from the available ones. Here are the popular logo designs you can choose from:
- Monogram logo – This logo displays company initials.
- Wordmark logo – This logo has only the company name.
- Combination logo – This one is the combination of monogram and wordmark.
Step 5: Finalize the layout
Now, you have to convert your logo design into a digital format. The layout will decide the exact visual appearance of your logo. The stacked text layout is quite a widely used format. It represents elements arranged vertically in a stacked manner. Adding a symbol or brand slogan is also a good idea to enhance your logo design.
Step 6: Get creative Logo Design Ideas for font and color
Each font type and color has a different meaning and visual impact. So, make sure to choose a combination that evokes emotions resonating with your brand.
- For a refined contemporary look, select Sans-Serif font.
- If your target is a mature segment of the population, Times New Roman font is great.
- To exude professionalism, use cold or pastel shades.
- For an elegant vibe, select colors like black and grey that radiate sophistication.
Step 7: Check Scalability
A logo will represent your company in many areas – offline as well as online. Thus, you need a logo design that is equally appealing on a large billboard and a pen’s cap. It needs to appear good in all shapes and sizes. So, slow down and make sure to assess your logo design for scalability and effectiveness.
Conclusion
Are still puzzled over how to get to an ideal logo design for your brand? Consult a Professional Logo Designing Company. At Reflom, we offer custom logo designs for both individuals and businesses. Our logo design ideas are custom fit to meet your requirements.
Hurry up and contact us today!
